I have loved working with the Spark girls, I feel like they are a part of my team and not a separate entity. We have worked together to build a strong foundation and I am excited for what's ahead for us as a team.
LYS
Building an online community with LYS Life
With an established and loyal offline community, Liverpool Yoga Studios looked for new ways to grow during the pandemic, with an online fitness platform that would rival the likes of Peloton & Glo Yoga.
- Branding
- Digital Transformation
- Social Marketing
UX & Wireframes
Bringing together a community essence is at the heart of what LYS do and we brought this to life both visually and digitally.
We started with a UX and brand workshop to get under the skin of their business, industry, and potential customers. This fed directly into the brand development and full website design (using a mobile first, conversion optimised approach).
Our support didn't end with launch as we've been providing ongoing support in marketing and tech (including social campaigns and enhancement of the platform to support business expansion).
Results
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42%
LYS Life achieved 42% of their yearly target sign-ups within the first 3 months of launch.
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Recognition
The new user-friendly platform and it's developed programmes are considered top in class by users
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Retention
Membership retention and users increasing month-on-month
Related Work
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